Transforming Business with
Design and Storytelling 

Wednesday, March 15, from 12:00 PM to 1:30 PM

Design’s impact is infinitely scalable when thought of as a verb.

Many people think of the word “design” as relating to the development of products, spaces, and communication. But when design is thought of as a verb, a process, or an action, and view it outside of an aesthetic result, the impact of design becomes infinitely more scalable and applicable across domains.

Businesses have long been stuck in a pattern of repeating the same practices and copying competitors, leaving them undifferentiated and vulnerable to competition. But the creative methods we use to solve problems in the physical design world can be used to open powerful new ways for how we creatively solve problems in business. Applying data-driven creative design principles can transform how organizations work, how they grow, how organizations manage change, and how people succeed in their lives.

Mark Donnolo

Keynote Speaker: Mark Donnolo

Mark Donnolo is the founder and CEO of SalesGlobe, a leading sales innovation firm. He has decades of hands-on experience helping companies and leaders with a focus on data-driven, creative problem-solving to achieve new levels of performance. Mark's expertise spans multiple industries and work environments, including sales strategy, sales organization, sales process, deployment, strategic account planning, incentive compensation, and goal setting. He is the author of several books, including The Innovative Sale, Quotas!, What Your CEO Needs to Know About Sales Compensation, and Essential Account Planning.

In addition to his work at SalesGlobe, Mark hosts the Rethink Sales Podcast and is a certified LinkedIn instructor. His course, Analytics-Driven Storytelling, is available on LinkedIn Learning. Mark holds an MBA from The University of North Carolina at Chapel Hill and a BFA from The University of the Arts in Philadelphia.

R Brian Stone

Moderator: R Brian Stone
R Brian Stone is an Associate Professor of Design at the National University of Singapore. His award-winning work and teachings are centered in the areas of motion design, interaction design, information visualization, and user experience. Professor Stone is the co-organizer of the Motion Design Summit conferences [MODE] and is editor of a collection of essays entitled, “The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice” published by Routledge.

This moderated talk will illuminate the intersection of design, storytelling, and business transformation, setting the context for us to think more broadly about their work and how they can expand their impact on the world. The discussion will focus on a holistic approach to business transformation and how many of the processes used by designers, are scalable to the creation of new business strategies, product lines, sales channels, and strategic partnerships. Join us as we bring together design with business transformation and explore new ways of design thinking for growth.

SDE3 Barrel Room
Lunch Provided
Wednesday, March 15, 12:00 PM - 1:30 PM

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