2021 was a record year for global M&A activity. What does this mean for sales, and why should sales professionals and partners care?
Two companies may become one on paper, but a purchase or merger means there are now two different sales teams with differing cultures, titles, coverage model and go-to-market strategies under one roof. And we haven’t even addressed the products and services that they sell. If your organization is going through a merger or acquisition, there are many potential problem areas to pay attention to before the merge even begins.
Here at SalesGlobe, we consult companies through every step of this process. We tend to sales role alignment, pay level differences, cultural differences, incentive compensation challenges, and all that falls under the umbrella of communication. 70-90% of mergers and acquisitions fail to achieve the expected outcomes. Our experts on staff will help you map out what "success" means to your organization, and guide you to that outcome.