Future of Sales Compensation Think Tank

Sales Compensation at a Crossroads
Are We Driving the Future
or Chasing It?

Date & Time:
May 8, 2025
1:00 PM – 2:30 PM EST

In this session, we’ll explore whether sales comp leaders are driving change or reacting to it. We’ll look at how AI adoption is evolving, how economic shifts are reshaping incentive strategies, and what comp teams are doing to adapt. You’ll hear fresh insights from peers and discuss how plan design is being reimagined for 2026 and beyond. We’re at a pivotal moment, where innovation, pressure, and possibility are all colliding. This session is your opportunity to compare notes with other leaders, rethink your current strategies, and identify what to do next to stay competitive in a changing world.

Hosted By:

Mark Donnolo

Michelle Seger

Gail

Matt Cayer

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What We’ll Explore in Our May 8 Think Tank:

AI & Sales Compensation: Has the Conversation Shifted?

  • Poll & Recap: Who’s using AI in sales comp today—and how has that changed since our last session?
  • Real-World Use Cases: Hear how peers are applying AI to pay modeling, quota setting, and more.
  • Hype vs. Reality: What’s working, what’s not, and what still feels out of reach?

Economic Direction & Its Impact on Compensation

  • What’s the Market Telling Us?: Discuss how hiring freezes, inflation, and growth pockets are influencing pay strategy.
  • GovCon & Public Sector Pressures: Is efficiency driving new comp designs?
  • Customer Trends: Are buyers pulling back—or still paying a premium?

Join us for a dynamic session where we will dissect these topics, fostering a collaborative environment for sharing insights and strategies. This is your chance to contribute to shaping the future of sales, leveraging collective wisdom to navigate the challenges and opportunities that lie ahead.

The Future of Sales Compensation Think Tank Is Focused On:

Innovative Strategies: Dive into cutting-edge sales compensation strategies that prepare you for the future, ensuring your team leads in an ever-evolving marketplace.

Dynamic Insights: Leverage emerging tools like AI and on-demand solutions to address today’s challenges and seize tomorrow’s opportunities.

Collective Wisdom: Tap into the collective wisdom of industry peers and thought leaders. Our discussions spark groundbreaking solutions, keeping you ahead of the curve.

Leading the Way: Explore how AI-driven strategies can redefine benchmarks and position you at the forefront of sales compensation excellence.

Outpacing the Competition: Gain insights into where you stand and how to leap ahead. We're all about creating benchmarks that drive excellence.

The Future of Sales Compensation Think Tank meets quarterly to deep dive on topics they select. For each topic, the group explores challenges, objectives, factors, practices, and future options.

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