Podcast | What Your CRO Needs to Know About Sales Compensation

About this episode:

In this VIP event, learn from one of the top Sales Compensation Experts, Mark Donnolo.

Mark is the founder and managing partner of SalesGlobe, a leading sales advisory firm focused on solving your biggest sales challenges. For over 25 years, Mark has worked with Global 1000 organizations on strategies to grow revenue.

SalesGlobe helps companies grow profitably by developing and implementing strategies that improve the effectiveness of sales, marketing, and service organizations. Areas of focus include sales strategy, customer segmentation, channel strategy, sales organization design and deployment, performance management, and incentive compensation.

Mark is the author of numerous books and articles. His latest book is Quotas! Design Thinking to Solve Your Biggest Sales Challenge. Mark’s earlier books on sales effectiveness and reward include Essential Account Planning; What Your CEO Needs to Know About Sales Compensation; and Innovative Sale.

We’ll be diving into some critical topics you can use for your 2021 sales and sales compensation planning that include:

Connecting sales compensation to your sales strategy
How your Revenue Roadmap drives impactful sales compensation
The essential components you need to incorporate for an effective sales compensation plan
Why quotas are a top challenge and the three lynchpins to setting and getting a better goal
How you can design or negotiate a better sales compensation deal for yourself
How CROs and sales leaders can educate their PE and VC investors
Mark’s predictions for how sales and sales compensation will change in 2021
How you should think about creatively solving your sales and compensation challenges as the environment evolves