The COVID-19 Sales Recovery Assessment
Planning Your Phases to Successful Recovery
We need a foundation to think about how to approach COVID-19 from a sales discipline perspective. The Revenue RoadmapSM provides an integrated view of the four major competencies of successful sales organizations:
- Insight on customers, the market, and internal performance.
- Sales Strategy that determines direction for the organization in terms of customer and product focus.
- Customer Coverage that defines the organization's routes to market, sales organization and roles, and sales process.
- Enablement that supports the upstream disciplines through recruiting, development, technology, and incentive compensation.