Sales is no longer just about the product. It’s about the entire customer experience. Consider how companies like Starbucks and Apple have differentiated their brands: it’s not just the coffee; it’s the personalized service and welcoming environment. It’s not just the computers; it’s the opportunity to schedule an appointment with a concierge to learn about the latest and coolest technology. These interactions didn’t happen accidentally – they have been designed in a highly creative way.
Your organization, by plan or by default, creates a customer experience. Your customers, in turn, respond to that experience with their loyalty (retention revenue), growth (penetration revenue), and referral of new customers (acquisition revenue).
Methods we’ve studied include evaluating the current experiences of your customers, and implementing creative ways to improve those interactions and differentiate your organization, and advancing customer connections from Interaction, to Engagement, to Relationship.
Important considerations include:
To learn more about creating a customer experience, visit SalesGlobe or email mark.donnolo@ .