Misperceptions about creativity and innovation are common, and may lead the sales organization in the wrong direction or prevent you from incorporating creativity into your sales practices altogether. You’re not prancing around with finger paints to find your inner Picasso. You’re solving a sales challenge in a creative way that will differentiate you from competitors. Brian Stone, associate professor in the department of design at The Ohio State University and principal partner in the international consultancy Latitude 40 Design, says many of his students believe real creativity is elusive. “When people tell me things like ‘I’m not creative,’ that’s actually not true. They say ‘I’m not creative,’ because they think there’s this magic bullet or some kind of potion that they take to get creativity. In reality, you just have to change your approach and your mindset around solving a particular problem.”
Here are a few misperceptions – and the realities – of creativity’s place in the real world.
Agree or disagree?
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