Account Planning Webinar Part 3: April 27th

Join Mark Donnolo, author of Essential Account Planning, The Innovative Sale, and What Your CEO Needs to Know About Sales Compensation, for:

Use the Right Structure for Your Account Planning Strategy

When? April 27, 2018 from 12:00pm- 12:30pm EDT

What is It? Effective account planning is one of the most powerful drivers of sales performance, yet it’s one of the most overlooked. Getting the strategy right and investing in account planning as a sales team can deliver big results. Mark Donnolo will be joined by our special guest Todd Abbott, EVP Global Sales at Mitel. Mark and Todd will talk about using the right structure for your account planning strategy.

Register for the Webinar HERE.

If you missed Part 1 or Part 2, you can view the videos:
Click Here for Part 1.
Click Here for Part 2.

Click here to order Essential Account Planning from Amazon

What is It?

Effective account planning is one of the most powerful drivers of sales performance, yet it’s one of the most overlooked. Getting the strategy right and investing in account planning as a sales team can deliver big results.

Mark Donnolo will be joined by our special guest Todd Abbott, EVP of Global Sales and Services at Mitel, a leading edge technology company. Mark and Todd will talk about how to develop a living account planning process that drives engagement, accountability and results.

The Right Structure for Your Sales Strategy

In this session, we’ll cover:

Turning the sales strategy into account plan vision.

-Getting to the actionable level of detail that makes sense to the front line.

Who should be involved, and how can management drive engagement of the team?

-Your salespeople just want to sell, not just sit back and build a plan.

Creating the end state vision and bringing along the team. How to create a living account planning process.

-Account planning fails because it never gets off the ground to begin with.

Build momentum that doesn’t stop. What are the most important components in the account plan?

-Where to start and at what level of detail makes the most sense for your business?

Lessons learned from the perspective of sales leadership.

-Learn some of Todd’s key learnings that lead to success as well as points of failure.

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Use the Right Structure for Your Account Planning Strategy

The Right Structure for Your Sales Strategy

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