Breaking the Stall Cycle

Is Your Growth Transformation Stalling?

Evolving customer expectations, shifting competition, new technology, and changing market factors demand that organizations transform to continue growing. Transformation isn’t a one-time event. It’s a recurring challenge, with the average company transforming functions like sales, marketing, and operations every two to four years.

But the unfortunate reality for most organizations is that transformation doesn’t guarantee revenue growth, and most transformations don’t deliver their anticipated results. These organizations don’t necessarily go out of business. They simply stall. Leaders and their teams expect bigger, better results while unintentionally acting out the same old patterns and reverting to their legacy practices. These failures are forgotten… until the next transformation calls.

Mark Donnolo, CEO of SalesGlobe, has spent three decades in the middle of growth transformations. He has worked on and advised growth and change efforts at more than 150 companies, from Global 1,000 enterprises to mid-sized firms to PE-backed growth organizations, alongside the C-level executives and managers who have to make them successful. Across industries, company sizes, and geographies, he found a surprising pattern.

During transformations, companies go through a “Stall Cycle” of Belief, Acclimation, Resistance, and Rationalization. The reasons for the Stall Cycle aren’t found in strategy, process, or technology. The root causes are human because organizations are human. Businesses reflect the human patterns of the leaders, managers, and people inside them and in their customers’ organizations.

Breaking the Stall Cycle and getting results comes down to understanding and addressing three big pattern-repeats: defining and solving the wrong problem, getting stuck in precedent and legacy, and people resisting change due to organizational culture, politics, and motivators. This is not a book of theory. It’s a working system built in the field, tested across industries and company sizes, and designed for the leaders and managers who are ultimately accountable for results.

Breaking the Stall Cycle will take you on an impactful journey to identify the patterns that can limit you and your organization and apply proven pattern-breakers to pull out of the Stall Cycle and achieve your organization’s growth aspirations.