My Seven Favorite
Sales Comp Analytics
and the Stories They Can Tell
Storytelling with analytics creates the platform for action and builds memory in the minds of your audience about the need for change. But running analytics without a cause can diffuse your message and weaken the impact of your data. When you see your doctor, you don’t x-ray your entire body. So why run every possible analytic on your sales compensation program?
Analytics should be guided by your challenges and goals. First, understand what happened; then tell the story.
Mark Donnolo will show you how to use analytics to become a better storyteller and get the results you need.
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