Implement with the Right
Transformation Drivers
When we’re setting the stage, we’re preparing for our transformation from identifying the problem we’re solving to readying the organization for what’s to come.
Transformation Driver
1. Solve the Right Problem.
When we've reached an early plateau, often we realize we've been solving the wrong problem.
Ask Your Leadership
Does the problem matter to our customer or is it what we want to solve?
Often, transformations start with initiatives instead of clarity. Ask, what’s the real business problem we’re solving? Otherwise, you’ll have transformation theater.
Transformation Driver
2. Create a Customer-Centered Mission.
The test of a strong mission is that it’s a reason people will commit and sacrifice.
Ask Your Leadership
Does our “Why” viscerally engage the team and capture a bigger purpose or is it just about the financials?
Revenue and profit was important. But it was not the number one thing. The biggest thing was, how will customers work in ten or twenty years and how will technology help them? Why is it a better world for the customer?
Transformation Driver
3. Act Aspirationally Not Incrementally.
Set an audacious goal that stretches the realm of belief and is a major win that changes the game.
Ask Your Leadership
Does our goal change the organization's or market's paradigm about who we are and what we can do?
When you try to do something 10% better, you tend to work from where you are... But if I tell you it has to run on a gallon of gas for 500 miles, you're going to have to start over.
Transformation Driver
4. Align the Leadership Team.
Confirm common understanding and level of commitment from the leadership team.
Ask Your Leadership
Are we aligned on a true understanding of the transformation's mission, impact, and potential level of difficulty or are there variations in clarity and commitment?
The biggest unlock is getting the executive team truly aligned. Not just agreeing in the room but driving the same priorities across their teams. Until that happens, you're spinning.