Mark Donnolo is the founder of Sales Globe an author of The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results
On this episode of The Salesman Podcast
, Mark explains how to be more creative in adding value to customers to differentiate yourself from your competition.
What you will learn from Mark:
- Why you need to focus on cutting costs for your customers rather than promising them increased revenues
- How to take a consultative approach to your initial outreach to potential customers
Listen to the full interview here
. You can also purchase Mark's book, The Innovative Sale: Unleash Your Creativity for Better Solutions and Extraordinary Results here