The Salesman Podcast: How to Creatively Differentiate Yourself from the Competition with Mark Donnolo

Mark Donnolo is the founder of Sales Globe an author of The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results. On this episode of The Salesman Podcast, Mark explains how to be more creative in adding value to customers to differentiate yourself from your competition. What you will learn from Mark:
  • Why you need to focus on cutting costs for your customers rather than promising them increased revenues
  • How to take a consultative approach to your initial outreach to potential customers
Listen to the full interview here. You can also purchase Mark's book, The Innovative Sale: Unleash Your Creativity for Better Solutions and Extraordinary Results here.