70-90% of mergers fail to achieve the anticipated synergy
In her latest article for World at Work, Michelle Seger discusses the unique challenges of combining sales teams in the event of a merger or acquisition (M&A). Successfully integrating two organizations, assimilating cultures and fully leveraging the anticipated benefits of the merged company is difficult. Accomplishing this in the combined sales organization without negatively impacting performance is especially tricky. In this piece, Seger lays out three key strategies companies can employ to successfully navigate and maintain sales growth through the M&A process.
Read the full article HERE.