2025 Rapid Insight Benchmark
Telecom Sales Strategy:
Broadband and Wireless for SMB &
Mid-Market in a Changing Landscape

Sales Intelligence Your Leadership Team Needs

The telecom industry is undergoing constant transformation, with intensified competition from traditional and emerging players reshaping how providers win and retain SMB and mid-market customers. Optimizing sales strategies has become critical for sustainable growth.

That's why SalesGlobe's 2025 Benchmark Study focuses on the go-to-market approaches separating market leaders from the pack, ranging from which roles manage the sales cycle, to how channels are deployed, to how compensation models incentivize growth and retention. By participating, you'll gain peer-validated insights that help you spot performance gaps, redeploy resources where they win, and enter your next planning cycle with data that earns leadership buy-in.

Secure Your Interview - Countdown to Close

Secure Your Interview - Countdown to Close

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Areas of Focus

Get sharp insight into critical facets of SMB and Midmarket segments -

  • Sales roles and positioning for short- and long-term growth
  • High-ROI channel optimization
  • Strategic sales investments aligned with market evolution
  • Navigating market shifts, pricing pressures, and talent challenges
  • Performance-driving metrics and compensation levers to motivate focus

Streamlined for Senior Leadership

We respect your time. Instead of lengthy surveys, we conduct one strategic, private 30-minute interview to gather the insights needed for comprehensive benchmarking. This focused conversation allows us to capture the strategic details that matter most while respecting your schedule and maintaining complete confidentiality. Simple participation, maximum value.

What You Get by Participating

As part of the study, you will receive the comprehensive 2025 Rapid Insight Benchmark Report highlighting how participating companies approach Mid-Market and SMB sales roles and channels. You will see ways strategies are being refined through comparisons across performance metrics and practical approaches on compensation plan adjustments, coverage realignments, and go-to-market optimizations. All data is completely confidential with insights reported only at an aggregate level and no individual company information shared.

Want to go deeper? The SalesGlobe team can provide a customized analysis of your organization's specific practices and opportunities relative to industry benchmarks to help you translate insights into your unique context.

Why It Matters Now

Economic uncertainty and shifting market dynamics are redefining customer expectations and budget priorities. Now is the time to benchmark against top performers, identify practical strategies, and adapt before next year's plans are locked in. The Rapid Analysis Study is designed to close that visibility gap by capturing what works, what is being re-evaluated, and how sales organizations are balancing growth, cost-to-serve, and execution complexity.

Schedule a 30-Minute Interview

Invited Participants

Invited participants include U.S.-based telecom and UCaaS organizations with annual revenues between $500 million and $5 billion.

Comcast, Charter, Cox, AT&T, Altice, Regional Providers, and More!